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According to Wikipedia, "Naugas are nocturnal, hairless, aquatic mammals of many colors that live in the Naugatuck River, and can be made to come to the surface at night by shining a flashlight into the water."
As Naugahyde promo objects, these fearsome beasts have been popular collectors items for nearly 40 years and sell for over $60 on Ebay.
But here's a great little secret, the Naugahyde company sells 'em for $30 and they're brand spankin' new! They're call in orders only so you'll have to discuss colors with a real live human being.