populuxe

Art of the T-Shirt
Friday, July 27, 6-9pm
The DWR Milwaukee Studio

"Art of the T-Shirt," the work of Holoubek Studios and Heavy Rotation. Holoubek Studios began in 1962 when Verne Holoubek began airbrushing custom designs on garments. Verne was one of the first to develop the heat transfer. Soon the t-shirt became the focus of American fashion. In 2002, Brian Holoubek began digging though his father's iron-on archives from over 40 years in the t-shirt business and selling the iron-ons. Brian's business evolved into Heavy Rotation, a t-shirt company producing silk-screened tees with graphics inspired by the vintage iron-ons as well as new, original artwork.

Original 70s T-shirt catalog/Verne at work 1964
photos via heavytees.com

Join DWR Milwaukee for a chance to view historic photos and iron-ons from Holoubek Studios, poster art and vintage and current T-shirt designs. Heavy Rotation will be there that night doing live T-shirt screen printing. Bring $10 to purchase your own one-of-a-kind Heavy Tee. Proceeds from the T-shirt sales will benefit a local children's charity. Beverages will be served as a courtesy of Lakefront Brewery.

Design Within Reach
167 N. Broadway
Milwaukee, WI 53202
Phone: 414.224.5353
Fax: 414.224.5395
Hours:
Monday-Saturday
10am-6pm
Sunday
12pm-5pm