SHOPPING TOWNS USA , THE PLANNING OF SHOPPING CENTERS. BY VICTOR GRUEN AND LARRY SMITH. PROGRESSIVE ARCHITECTURE LIBRARY. FIRST EDITION, COPYRIGHT 1960. HARDCOVER. MEASURES 8.5X10.5". 288 PAGES.

LOADED WITH PHOTOS OF AMAZING MID CENTURY MODERN SHOPPING CENTERS. FABULOUS GOOGIE STYLE SIGNS . CURVY , DOMED OR PARABOLIC ROOFS. ATOMIC MOD SCULPTURES AND MORE. IN ADDITION TO THE AMAZING B&W PHOTOS THE BOOK ALSO INCLUDES DRAWINGS AND PLANS BY FAMOUS ARCHITECTS. VICTOR GRUEN ASSOC., PIETRO BELLUSCHI , FISHER, NES, CAMPBELL AND ASSOC. , I.M. PEI , IRVING R KLEIN, JOHN LORD KING, AND MANY OTHERS.

EASTLAND CENTER DETROIT, NORTHLAND CENTER DETROIT, NORTHGATE CENTER SEATTLE, SOUTHDALE CENTER MINNEAPOLIS, MACY'S AND MORE. PHOTOS BY MORLEY BAER, PHIL FEIN, JULIUS SHULMAN, EZRA STOLLER, AND OTHERS.

CONTENTS: ACKNOWLEDGEMENTS, INTRO, PROLOGUE, THE PREREQUISITES - DEVELOPER , LOCATION, SITE , ZONING , TENANTS, FINANCING, PLANNING- SCHEDULE, SITE, GROWTH, TRAFFIC, MERCHANDISING, SHOPPING CENTER , LEASING BUDGETING, CASE STUDIES, COMPLETED CENTER - OPENING, PROMOTION, MERCHANTS ASSOC , PUBLIC AREAS, EPILOGUE - THE FUTURE OF SHOPPING CENTERS, APPENDIX, GLOSSARY, BIBLIO, INDEX

SHOPPING TOWNS USA , THE PLANNING OF SHOPPING CENTERS. 1960